Alicante– Alicante has all the ingredients to become one of Europe’s major audiovisual hubs. However, the real challenge lies not in its potential, but in activating an industry that already possesses the foundation, talent, and locations.
This reflection stems from a recent post by Pedro Ponce, CEO of La Huella de Armstrong Estudio, on his professional profile, in which he outlines a clear vision: transforming Alicante into a city where the audiovisual sector is not merely a promise, but a genuine industry.
👉 Original post on LinkedIn:
https://www.linkedin.com/posts/pedro-ponce-video-marketer_hay-algo-que-no-puedo-quitarme-de-la-cabeza-activity-7429063740370890752-53rl?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAADXMgtMB8GoN5J7Qn0tvfiQYA_Y9zwdy4Cc
Alicante: a destination with genuine demand for audiovisual production
Alicante is not just an attractive place to film. It is a territory with objective conditions that make it a strategic location for productions:
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More than 300 days of sunshine a year
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Diverse locations within a short distance
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Established tourism infrastructure
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International connection
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Competitive costs compared to other destinations
This is not a future opportunity; it is an existing demand that requires structure.
The problem isn’t the potential; it’s the execution.
The audiovisual sector in Alicante has faced a recurring situation for years: everything is in place for growth, yet the industry has yet to fully consolidate.
The reason is not a lack of talent or resources.
The problem is the lack of an operational structure capable of facilitating productions efficiently.
Fixer in Alicante: the key element driving the industry
For an international production company to choose a destination, having good locations is not enough.
Requires guarantees.
Requires execution.
Requires a local partner.
The figure of the Fixer in Alicante becomes a strategic element for:
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Coordinate locations
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Managing teams
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Handling logistics
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Adapting the shoot to the territory
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Reducing production friction
No fixer, no industry.
With a fixer, filming takes place.
La Huella de Armstrong: experts in fixer and production services in Alicante.
In this context, La Huella de Armstrong positions itself as a company specializing in Fixer and production services in Alicante, facilitating the arrival and execution of national and international productions.
Its approach combines:
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Production strategy
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Knowledge of the territory
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Operational capacity
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Professional network
This makes the studio a key partner for production companies looking to film in Alicante.
From setting to industry: the real shift
The goal is not for Alicante to be a place where filming happens only occasionally.
The goal is for it to be a place of constant activity.
An environment where:
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Ensure job continuity for technicians
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Local services are activate
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Talent shouldn’t have to leave
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Audiovisual media as part of the economy
Ciudad de la Luz: potential engine of the ecosystem
Ciudad de la Luz plays a key role in this transformation.
But its true value lies not only in the studios, but in its ability to activate an industry distributed throughout the province.
The economic impact of audiovisual media
Audiovisual media is not just culture; it is economics.
Each active production:
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Hotels
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Catering
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Transport
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Technical services
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Local business
It is an industry with a direct impact on the region.
From vision to action
This vision goes beyond mere rhetoric.
It is taking shape through La Huella de Armstrong, working as a Fixer and production services in Alicante, facilitating productions and building the industry from within.
Because when a city has:
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Lighting
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Talent
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Infrastructure
You only need one more thing:
👉 People who drive things forward
About La Huella de Armstrong Studio
La Huella de Armstrong Studio is an audiovisual studio in Alicante specializing in tourism, advertising, and production services for shoots.
It is positioned as an expert company in fixer and production services in Alicante, working with national and international productions.
About Pedro Ponce
Pedro Ponce is the CEO of La Huella de Armstrong Estudio, an entrepreneur, and a specialist in audiovisual production, with a vision focused on developing the audiovisual industry in Alicante.
Conclusion
Alicante does not need to reinvent itself.
Needs to be activated.
And that activation begins with vision, execution, and structure.
